KUALA LUMPUR: In observance of Ramadan, the holy month where Muslims around the world fast, pray, self-reflect, and uphold community well-being, Forest Interactive Foundation gives back through the 3rd iteration of #CanFeedTheHungry.
Collaborating with The Lost Food Project (TLFP), Forest Interactive Foundation donated and distributed care packs and essential food items to the B40 community residing at the People’s Housing Program (PPR) Gombak in Kuala Lumpur.
The program is a continuation of #CANFeedTheHungry, an annual corporate social responsibility (CSR) initiative carried out to share the blessings of Ramadan with the people in need. According to The Star, the B40 community refers to household earnings below than average monthly income in Malaysia, which is RM1 to RM4,850. Post-COVID-19, Malaysians continue socioeconomic situation heavily, with the low-income communities facing food insecurity.
“Food insecurity and malnutrition are deep-rooted issues globally. UNICEF reports that progress has stalled in the pre-existing food security and nutrition issues in Asia,” Nen Lin Soo, Group Communications Manager at Forest Interactive, expressed her concern. “Through Forest Interactive Foundation CSR initiatives, we hope to do what we can collectively to end hunger and meet global nutrition targets. Collaborating with The Lost Food Project this time around allows us to also contribute, in the spirit of Ramadan, to those in need.”
In comparison to the previous year’s #CAN Feed The Hungry, where Forest Interactive Foundation partnered with Street Feeders of KL (SFOKL) to donate and distribute food packages for fellow street friends in Kuala Lumpur, this year’s contribution aimed to strategically reach out to the B40 community by providing non-perishable items that last longer such as rice, canned sardine, potatoes, sugar, and COVID-19 test kits.
While aligning the focus to observing Ramadan, Forest Interactive also looked at prioritizing its talents’ positive well-being by initiating department iftar (breaking fast) events to strengthen the talents’ bond across the organization.
Forest Interactive, through its Foundation, wishes to continuously fulfil its corporate strategy by aligning it to the United Nations Sustainable Development Goals (SDGs); particularly on the global movement to achieve Zero Hunger (2).
For more information, visit forestcares.org
About Forest Interactive
Founded in 2006, Forest Interactive develops scalable mobile platforms to connect mobile operators, content providers, and game publishers with their subscribers. With over 15 years of industry experience, Forest Interactive has expanded to include a diverse workforce of 20+ nationalities in 16 regional offices.
Delivering content subscription services, digital voucher and e-commerce platforms, and mobile apps for all ages, Forest Interactive operates in more than 30 countries, servicing 90+ mobile operators and 100+ content partners with the capacity to reach over one billion subscribers worldwide. To learn more, visit forest-interactive.com.
About Forest Interactive Foundation
Founded in 2021, Forest Interactive Foundation aims to nurture and develop talents through sustainable initiatives and programs, establishing empowered communities and upholding sustainable environments for our own people and the world’s future innovators in tech. As the corporate social responsibility (CSR) arm of Forest Interactive and a UN Global Compact member, we are committed to accelerating the achievement of the Sustainable Development Goals (SDGs) in the following areas:
- Future Innovators
With the goal of developing future innovators in a fast-changing world, we shape initiatives that can help students prepare for a future where they can thrive with technology, one of it being the #seKODlah program.
- People
We strive to bring our company’s culture of diversity, equity, and inclusion to the broader community. By harnessing our strengths for social good, we are able to empower marginalized communities in our increasingly connected world.
- Community and Environment
- We are committed to sustainable actions and best practices:
- Demonstrate empathy and sensitivity to the needs of others.
- Aim for responsible material inputs that are renewable, recyclable, or reusable.
- Bridge public and private partnerships in support of SDG 17.
- Be a part of the climate accelerator program by implementing SBTi in line with the 1.5°C pathway.
Prior to its establishment, Forest Interactive Foundation, through Forest Interactive, has empowered more than 3500 students and 2,000 people in the communities through more than 38 initiatives. Visit forestcares.org to learn more.
